Corporate Website and Landing Pages for B2B Company
Built a scalable B2B website on Next.js focused on SEO, Core Web Vitals, and inbound lead conversion growth.
About the Client
A B2B company providing professional services to corporate clients. Primary customer acquisition channel — website and landing pages for search traffic and advertising campaigns.
Before the project, the site generated steady traffic but had low conversion and limited scalability options.
Data anonymized under NDA agreement
Challenge & Problems
- Slow page loading and unstable Core Web Vitals scores
- Low visitor-to-lead conversion rate
- Lack of SEO foundation for organic traffic growth
- Difficulty scaling and adding new landing pages
- Technical limitations of the current CMS
Why standard solutions didn't work
The client needed not just a redesign, but a technologically strong platform for business growth.
Project Goals
Speed up loading and achieve green Core Web Vitals
Increase landing page conversion
Create SEO-ready architecture
Enable scaling without performance loss
Our Solution
We designed and developed a modern B2B website on Next.js with focus on speed, SEO, and ease of further development.
SEO Architecture
Clear page structure, optimized meta-data, and technical foundation for organic traffic growth
Performance
Load optimization, server-side rendering, and Core Web Vitals work
Flexibility and Scalability
Ability to quickly launch new landing pages for marketing campaigns
Forms and Integrations
Lead forms with validation, CRM and analytics integration
Content Management
Headless CMS for page editing without developer involvement
Architecture
Next.js 14 with App Router and Server Components. Static generation for main pages, ISR for dynamic content.
SEO Optimization
Semantic markup, structured data (JSON-LD), automatic sitemap.xml and robots.txt generation, Open Graph meta tags.
Performance
Code splitting, lazy loading, font optimization, critical CSS, navigation prefetch.
Development Process
Analysis and Design
Studied client business goals, growth points, and SEO requirements.
Analysis and Design
Studied client business goals, growth points, and SEO requirements.
Prototyping
Designed page structure and user scenarios.
Prototyping
Designed page structure and user scenarios.
Development
Built the site on Next.js with focus on performance and scalability.
Development
Built the site on Next.js with focus on performance and scalability.
Testing
Verified speed, responsiveness, and SEO metrics.
Testing
Verified speed, responsiveness, and SEO metrics.
Launch and Support
Launched the project and prepared foundation for further development.
Launch and Support
Launched the project and prepared foundation for further development.
Technology Stack
Frontend
CMS
Infrastructure
Analytics
Integrations
Results
Measurable Results
LCP
metrics from first weeks after launch
PageSpeed
mobile version
Conversion
growth vs previous site
CPA/lead
acquisition cost reduction
Qualitative Improvements
- Website became a full-fledged sales tool, not just a showcase
- Ad campaign efficiency increased due to conversion growth
- Technical foundation for marketing and SEO scaling established
- New landing pages launch in 1-2 days instead of 2 weeks
Business Value
The website became a full-fledged sales tool. Ad campaign efficiency increased due to conversion growth. Technical foundation for marketing and SEO scaling was established.
Current Usage
The website is the main lead generation channel. 200+ leads are processed monthly through site forms.
Scaling Opportunities
Flexible architecture allows quick launch of new landing pages and functionality expansion without performance loss.
Challenges & Learnings
Migration Without SEO Loss
During migration, it was crucial to preserve accumulated SEO weight and not lose search rankings.
Created complete redirect map from old to new URLs, preserved key page structure, configured 301 redirects.
Using Next.js and SSR is the standard for all SEO projects.
Design and Performance Balance
Client wanted an animation-rich site, which could harm load speed.
Used CSS animations instead of JS, lazy loading for heavy elements, optimized critical rendering path.
Performance directly impacts conversion. Flexible architecture matters more than visual effects.
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